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Ineligible use cases for toll-free and local phone number SMS campaigns

Attention: Carriers are now blocking all unregistered outbound SMS per industry regulations to combat spam. Registration is mandatory for all providers, not just Grasshopper. Register now to restore or maintain SMS service. Grasshopper cannot expedite carrier reviews.

Learn what ineligible use cases are when registering and verifying your toll-free and local phone number SMS campaigns.

US telecom carriers have acceptable use text messaging standards, which are used to evaluate applications from customers seeking to register their toll-free or local phone number for text messaging. The table below outlines the ineligible use cases which, if included in your toll-free or local phone number registration application, will result in carriers rejecting your application.

Once verification is complete, carriers can use content-based filtering to block messages that include prohibited content in an effort to protect recipients. As of January 1, 2024, many carriers are also issuing aggressive fines for sending messages with prohibited content, even if the message delivery is blocked.

All Grasshopper customers should review the messaging principles and best practices guide published by CTIA, a wireless industry association, and the list of ineligible use cases below to ensure you are not using language, terminology, or practices that may result in your registration or verification being rejected, or invertedly lead to blocked message or fines once you begin sending messages.

High-Risk Financial Services
  • Payday loans
  • Short-term, high-interest loans
  • Auto loans
  • Mortgage loans
  • Student loans
  • Gambling
  • Sweepstakes
  • Stock alerts
  • Cryptocurrency
Get Rich Quick Schemes
  • Debt consolidation
  • Debt reduction
  • Credit repair programs
  • Deceptive work from home programs
  • Multi-level marketing
Debt Forgiveness
  • Work from home programs
  • Risk investment opportunities
  • Debt collection or consolidation
Illegal Substances/Activities
  • Cannabis, CBD, CBD oil
  • Alcohol
  • Tobacco or vape
  • Mushrooms
  • Kratom
  • Ketamine
  • Other substances, even if related to rehab
  • Federally illegal substances
General
  • Phishing
  • Fraud or scams
  • Deceptive marketing
  • Pornography or adult entertainment
  • Profanity or hate speech
  • Firearms
  • Sharing or selling of end-user information with third parties for marketing purposes
  • Surrogacy
Related Articles:
  • Register your phone numbers for SMS compliance

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